Established in 2003, Complexity is one of America’s premier and longest standing esports organizations. Over the past 16+ years, Complexity has won over 140 championships in nearly 30 games. In 2017, founder and current CEO Jason Lake made history by welcoming Dallas Cowboys owner Jerry Jones and investor John Goff to the team’s ownership. With unparalleled support and infrastructure from its ownership group, Complexity has created the world’s foremost operations center and training facilities. Complexity’s player-first mentality, passion, professionalism, and innovation have led them to be recognized as a global leader in modern esports.
Complexity will be centralized at The Star, home of the Dallas Cowboys World Headquarters in Frisco, Texas. The group will be in a state-of-the-art operations center and global headquarters including offices, production studios, and industry leading training facilities. With The Star as home turf, Complexity players will have access to the premier training, athletic development, and sports medicine services of any esports athletes in the world.​​​​​​​

Concept & Art Direction
Brand Design
Print & Merchandising
Desktop & Mobile Website
Brand Vision & Art Direction

Cameron Kelly [CMO]
Kevin Yoo [Senior Designer]
Photo & Video Production

Adam Bayacal [Production Manager]
Sean Do [Senior Videographer]
Marco Bobadilla [Lead Editor]
Website & Social Media

Andrew Miesner [Director of Technology]
Sovann Kim [Social Media Manager]
Asset Execution

Jay Saunders [Graphic Designer]
Patrick Snipes [Video Editor]
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